Public Relations in media and cultural contexts Essay

Public Relations in media and cultural contexts - Essay Example While the number of clients has increased, the number of brokers has also grown in the recent past (Bacchetta, Benhima and Kalantzis, 2014, 50). In an attempt to engage in the forex market, I learned various characteristics that are associated with consumers while purchasing items over the internet. In particular, I learned my personal character as far as an online purchasing is concerned. In the foreign exchange market, the seller of services is recognized as a forex broker while consumers are known as the retail traders. It is common that individuals are reluctant to make online purchases due to fear of leakage of their private information to other individuals and lack of trust on companies to deliver the quality of services and goods they promise, as well as the methods of money transfer. My decision with respect to choosing the best broker was characterized by a number of questions regarding the methods of payment and safety, the security of my information, and obtaining the best price and services. While evaluating my consumer behaviors, I attempted to relate my online-purchasing behavior when I resolved to choose the services of markets.com. I decided to choose markets.com as my forex broker despite the large number of brokers in the market. It is with respect to the choice of markets.com that I endeavor to reflect on my consumer-behavior as far as the online purchasing is concerned given that I needed a company which would pay my profits without taking into considerations other factors that may affect negatively my income. Additionally, it would be significant to evaluate my behavior of dealing with a company that would not disclose my personal information to a third party, as well as the concerns of the methods of payment (Bhatia and Jain, 2013, pp.5-17). Ching (2012) provides a Technology Acceptance Model which shows the intention-attitude behavior with respect to predicting the acceptance of a

Ben and Jerry's Homemade Case Study Example | Topics and Well Written Essays - 500 words

Ben and Jerry's Homemade - Case Study Example It is interesting to inquire how the earning of Yocream International was lesser (9.4) than that of Ben and Jerry’s (19.8) although both sold on the same price line (1.8). The above analysis reveals that other companies were earning higher than Ben and Jerry’s and their shareholders were profiting better than the shareholders of Ben & Jerry’s. 2. Do you think that, in general, it is possible for a for-profit company to be committed to â€Å"improve the quality of life of a broad community† and still maximize shareholder value? Why or why not? In general, it is not possible for a for-profit company to be committed to improve the quality of life of a broad community and still maximize shareholder value because approach towards the community and overall society is different. The traditional business approach has been money-minded. Companies strive to reduce costs and increase profits. This is a simplistic view of business and profit-making. Not only simple but it is conservative as well. In old times, it used to depend on company proprietors whether to spend their hard-earned money on personal pursuits or on the community welfare. Improving the quality of life was not counted to be relied on the shoulders of private sector. It used to be the responsibility of the government. If I were Henry Morgan, I would recommend the Board to decide in favor of the takeover offers being made. Shareholders’ profit-earning interests cannot be ignored at the cost of playing a greater role of attending to the needs of social, economic, and environmental concerns. No doubt, providing a canopy to the social values through such efforts as providing demand for harvestable tropical rainforest products sounds nice and caters to deep human welfare emotions, but the primary job of a listed company is to earn profit for the shareholders. Community welfare needs to be a secondary thought. 4. If you are thinking about starting a new business, would social consciousness